The last few days I've been making plans and creations for a craft fair I'm signed up to sell at on December 2. I really have fun manning my little table of lovely things...but it's hard to know how much stuff to bring, and as anyone who's craft-faired, it can be a bummer sitting there all day and feel like you've got little to show for it in the end. And the double punch to the gut is that sooo many people are crafty these days that you really have to put out special creations to get sales instead of giving people ideas for what they could do at home themselves (not that I don't like to inspire creativity...but a business needs money!). In the past I've been all about my greeting cards, but cards, especially the way I make them, don't really turn a profit. It's hard to sell cards spontaneously...people usually wait until they have a reason to buy one before shopping for a card. Plus, I can't charge a proper price for the time I put into each card because people freak out as a card inches toward even the $6 mark. Little voices keep telling me that I need to stop making cards because they aren't a smart business choice...but I really enjoy making them, and I still think there's business (i.e. $$$) potential in custom orders, and actually if I sold all my cards direct on Etsy or in person (like at a craft fair) rather than consignment or wholesale I'd be doing better...
But I digress.
For this upcoming craft fair I've gotten fired up about branching out...after all, the Slim Arts tag-line is 'art that can be used and shared'...so I'm making not only cards, but also bookmarks, gift tags, journals, and other little goodies to use and share. Hopefully they will sell and my greeting cards might turn into nice little add-ons. Because I do love my greeting cards. I have a lot to do in the next month, but I've gotten a good start and I have a good plan. I'll keep you posted.